E-commerce KPI Dashboard — Power BI Template

A complete Power BI-style e-commerce analytics system built entirely in Excel - RFM customer segmentation, channel comparison, and interactive drill-downs, all driven by a proper star-schema data model.

What's included

• Overview dashboard with AOV, conversion rate, and revenue KPI cards
• Product Performance with interactive month/category filters
• Customer Analysis with full RFM segmentation (Champions, Loyal, At Risk, New, Potential)
• Channel Comparison across your marketing and sales channels
• Monthly Summary with month-over-month trend tracking
• Clean star-schema data model (Products, Customers, Orders, Date, Traffic)

Pro version - full growth analytics suite

• Executive Summary - auto-generated snapshot that updates to your latest month automatically
• Revenue Forecast - trend-based projection for next month and next quarter, with growth rate tracking
• Cohort Retention - true customer retention % by signup cohort (not just revenue), tracked month by month
• Cohort Data - full per-customer purchase history mapped to acquisition month

Compatible with Excel 2019 and newer.

Why buy from MetricVault

• Instant Download - your file is ready immediately after checkout, no waiting.
• Lifetime Updates - free updates whenever we improve this template.
• Single-User License - for use in one business. Need a team license? contact us.
• Friendly Support - questions about setup? We reply within 24 hours.